Blog

My thoughts on web development and sometimes other things. I don't write here too often as of late (I know, I know). You might want to check the Kelp Current for some of my other writings.

On-Page SEO: 2016 Best Practices for an eCommerce Website

Your website has been designed and coded, the products loaded, a payment gateway linked and you're ready to start taking orders. If you build it, they will come... right? Unfortunately, it's not always that easy …

How To Use Excel's VLOOKUP to Quickly Update Product Data

It happens all the time. You get a CSV file full of products with new pricing and you're tasked with updating the products on the website with this new data. I think we can all agree that updating product data can be a huge pain in the butt and a major …

Website Structure Best Practices

Having a good site structure that's easy to navigate and has a clear goal or purpose is imperative to keeping bounce rates low and visitors happy. A website's structure not only affects user experience …

Behind The Site: Designing Your eCommerce Website

Behind every good eCommerce website is a good strategy. Who is this site being made for? How does that person prefer to shop online? Do they prefer to have a phone number to call or a form to fill out? …

What is a Launchpad Website?

Typically, when you start a traditional website re-design, the designer will create a wireframe of every key page on the website during what we call the wireframe phase. Once the overall design is approved …